New Product Development For Dummies, Karol, Robin

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Adult Learning & University

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Author:Karol, Robin. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. You get tested-in-the-trenches strategies for launching a new product or service.

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